As part of widening it’s dimension to rural parts of India “Deccan chronicle news paper“, hails from Andhra pradesh, found calicut as it’s new publication spot.It was available here in affordable cost of just 2rs only when it frist launched later they changed to 3rs when they found increase in their subscribers .This is third location for them in Kerala after successful launching in  trivandrum and Cochin.Through this news paper calicutains can update local news in more effective way along with other English news papers like Hindu and Indian express.With it’s low cost and  more pages advantage over it’s rivalries , authorities are expecting for a big hike in their sales with in short period.They sensibly advertised in nook and corner of the city to let the people know about it’s launch.And they into  sponsorship-promotion marketing  methods too early for almost all events happened   here in calicut recently  to get noticed anyway.This kind of tight competition  will of course allow folks out here to know latest happenings in fool proof and economic way.  I am subscribing it . In fact  only in Sundays now.Hope you guys out there will check it out as well.